Ford celebrates 15 millionth Fiesta
Here’s one birthday you probably won’t celebrate: Ford Fiesta has turned 35.
In Europe, it’s been a mainstay for a couple generations, a name as familiar as Taurus or Camry. In the U.S., the name was resurrected a couple years ago to provide a subcompact to the Ford line.
It’s a fun car, but so far hasn’t ignited the kind of youthful cult status that goes with a Volkswagen Beetle or a Mini.
Worldwide, the Ford Fiesta reached the 15 million production landmark this month, a figure boosted by the popularity of the latest generation model. Ford has built a million of the current model since it debuted 28 months ago.
In Europe, Fiesta has been the best-selling small car in 2009 and 2010. It’s track to three-peat in 2011.
“The Fiesta is a special car that has a special place in the hearts of European customers and car lovers around the world,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “It’s a testament to the original Fiesta from 1976 and the engineers who have developed and improved the car through more than three decades that the Fiesta remains one of the world’s most popular cars.”
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